Privacy and Cookie Policy

1. What information we collect

When you use the website, make a purchase, contact us or sign up for updates, we may collect the following types of information:

• Identification and contact details: name, email address, telephone number and delivery address.
• Order details: products purchased, order amount, delivery details, order notes and customer service correspondence.
• Payment details: payments are processed by secure payment providers. As a rule, we do not store full credit card details on the website.
• Technical and website usage information: IP address, browser type, device, operating system, pages viewed, visit times, referral source and actions on the website.
• Marketing and communication information: mailing list subscriptions, contact preferences, message opens, link clicks and mailing list unsubscribes.

2. Purposes of using information

We use information for the following purposes:

• Receiving orders, processing purchases, collecting payments, delivering orders and providing customer service.
• Coordinating deliveries and handling exchanges, returns, warranties and post-purchase enquiries.
• Improving the website, measuring performance, identifying faults and understanding how the website is used.
• Personalising content, offers, advertising and marketing messages, subject to consent and applicable law.
• Preventing fraud, securing the website, protecting our rights and complying with legal obligations.

3. Cookies and similar technologies

The website uses cookies, pixels, local storage and similar technologies. Some are necessary to operate the website and cart, while others help us understand website usage, measure advertising and improve the customer experience.

• Essential cookies: Enable basic functions such as security, login, shopping cart, payment, language settings and website operation. These cannot be disabled through the website's consent mechanism.
• Analytics and performance: Help us measure visits, page views, faults, website speed and general behaviour on the website.
• Marketing and advertising: May be used to measure campaigns, personalise advertising and content, conduct remarketing and send messages through channels such as email, messages or notifications, subject to permissions and applicable law.

You can accept all cookies, reject non-essential uses or choose your preferences through the website's consent window. You can also delete or block cookies through your browser settings, but doing so may affect some website functions.

4. External services and providers

To operate the website and services, we may use external providers that process information on our behalf or provide website-related services. These may include, as needed:

• Shopify and ecommerce infrastructure, hosting, Checkout, analytics and Web Pixels services.
• Payment processing and payment providers, for secure payment processing.
• Shipping companies and couriers, to deliver orders.
• Email marketing, automation and customer service tools such as Brevo / Sendinblue and similar tools.
• Notification, push, marketing or customer retention tools such as PushOwl and similar tools.
• Measurement, advertising or Merchant Services tools such as Google, Meta or other advertising platforms, where enabled on the website.

We share information only to the extent necessary for the purposes described in this policy, to fulfil an order, provide a service, operate the website, conduct marketing in accordance with applicable law, protect our rights or comply with a legal requirement.

5. Transfer of information outside Israel

Some providers and services we use may operate or store information outside Israel. By using the website, you understand that information may be processed in other countries, subject to the contractual, organisational and technological safeguards commonly used by the relevant providers.

6. Mailing lists, advertising and unsubscribing

If you subscribe to updates or consent to receive marketing messages, we may send updates, offers and content related to Forever Flowers. You can unsubscribe at any time using the unsubscribe link in the message or by contacting us. Unsubscribing from marketing messages will not prevent us from sending service messages about an existing order.

7. Information retention

We retain personal information for as long as needed for the purposes for which it was collected, including order management, customer service, bookkeeping, compliance with legal obligations, preventing disputes and protecting our rights. When the information is no longer needed, we will act to delete it, anonymise it or limit its use, subject to applicable law and the provider systems in which the information is stored.

8. Information security

We take reasonable and customary measures to protect personal information, including the use of secure infrastructure and recognised providers. However, no online system is completely immune to risk, so we cannot guarantee absolute information security.

9. User rights

Subject to applicable law, you may contact us to request access to personal information about you, correction of inaccurate information, deletion in appropriate cases, objection to certain uses or withdrawal of consent. We may request additional details to verify your identity and handle the request securely.

10. Minors

The website is not intended to collect information from minors without parental or guardian consent. If you become aware that a minor has provided information without appropriate consent, contact us and we will assess the request in accordance with applicable law.

11. Policy changes

We may update this policy from time to time. The updated version will be published on the website and take effect on publication, unless otherwise stated.

12. Contact us

For privacy questions, requests or enquiries, contact us using the contact details on the website or by email: allon@schaham.com.